Every tool in your store was built by someone who’s never penciled a deal.
Seven products. One stack. Built by dealers who’ve actually run stores and sat in every seat. The composition book is dead. The vendor extortion is over. The retail era starts here.
Your tools were built by people who’ve never sat at the desk.
Why does it take a vendor ticket to change a banner. Why is your CRM charging per seat. Why does your DMS dashboard not have your salesperson’s commission on it. Why does the composition book still exist in 2026.
Because the people who built those tools have never penciled a deal. Never taken a T.O. Never closed at 9:15pm with a trade flip in the rain.
Three ways to prove it’s real.
No pitch deck. No discovery call. Drive the product, audit your own site, or add up what you’re actually paying. Then decide.
Drive ShutBoard
A real working ShutBoard. Board deals, watch commissions calculate, see the TV scoreboard update. Your work persists in your browser.
Hands on the keys →Add up your bill
Slide your way through every dealer-tech vendor you currently pay. We’ll show you what the same stack costs at VGSM. Honest math, public.
See the savings →Audit your own store
Drop your domain. We’ll run a real Google Lighthouse audit on your site, surface the leaks, and recommend the right stack to fix them.
Run the audit →Seven products. One stack. Each one alone is best in class.
Run any one of them. Run all seven. Every product solves a specific dealer pain we lived through ourselves.
ShutBoard
Real-time sales nerve center. Quick-board a deal in 60 seconds. Commission to the penny. TV scoreboard. Pay plan engine. Built for the desk.
Open ShutBoard →Smooth Dealer
Kill the spreadsheet. 19 modules across Finance, Sales, Fixed Ops, and Accounting. Multi-user, color-coded aging, multi-store, real-time.
Open Smooth Dealer →Inventory Hunter
Five marketplaces, one feed. Craigslist, eBay, Cars.com, AutoTrader, Facebook + Marketcheck. Geo-targeted, deduped, alerted at 6am.
Open Inventory Hunter →Lotups
The CRM that speaks floor, not MBA. Speed-to-lead. Tower view. Built-in deal desking. No per-seat fees.
Open Lotups →LotRival
Where are you priced relative to the lot down the street? Real dealers, real prices, real fees. Across 6+ sources.
Open LotRival →Websites That Sell
Move at the speed of retail. No vendor tickets. Promo manager you actually run. Sub-second loads. Real call tracking.
Open Websites →Social That Doesn’t Suck
Original short-form video on your lot, with your inventory. Real features in real context. Tracked to actual leads.
Open Social →$1,295/mo
ShutBoard + Smooth Dealer + Lotups for $1,295/mo per store. Save $152/mo vs à la carte. The full operating system for the floor.
Talk to Us →Dealers who got tired of waiting for the vendor.
VirtualGSM is built by people who’ve walked the floor, sat in the tower, taken the T.O., and closed deals at 9pm. Not consultants. Not agency people. Operators.
A joint venture between James Gardner (Long Drive Marketing, Tennessee) and Matt (Virginia). Two-person partnership, async git workflow, fast ship cycle. Every product on this page exists because we needed it ourselves.
Meet the team →What we believe
The composition book is dead. The vendor tax is over.
Pick the product that hurts the most today. We’ll set you up, prove it works in your store, and you decide. No contracts. No setup fees. No 60-minute pitches.