Built by dealers. Run like a desk.
Every tool
in your store was built by
someone who’s never
penciled a deal.
taken a T.O.
closed a phone up.
the last to leave on a Saturday.
VirtualGSM is a suite of dealer tools designed by people who’ve actually run stores and sat in every seat. Websites, inventory, social, and more. Built for the desk, by people who’ve actually sat behind it.
Nobody selling you tools
has ever worked in a store
The gap between the vendor and your store shows up everywhere:
- In the weekend you lost because your vendor needed five days to get a special up on the site.
- In the unit you overpaid for because no one was checking private party listings while it sat there for a month.
- In the daily count you have to wait until it’s texted and emailed to you at 10:15 when the doors are being locked.
Why isn’t everything already instantaneous and integrated?
We don’t see ourselves as a vendor, we see ourselves as teammates. Our dealers winning is the whole point.
VirtualGSM is for dealers who are sick of being extorted by vendors pushing more costly and less effective tools. It’s that simple... Stop being extorted and actually own your market.
Every tool you need.
Built by people who needed them first
Use one. Use all of them. Every piece is built to work the way a real store actually works.
Your current vendor gave the same template to 200 other stores. Display-only architecture means zero organic traffic, so you pour more into paid just to stay flat. We build sites that earn their keep and convert when traffic shows up.
See how it works →You gave social to a sales guy whose paycheck doesn’t care about content. The agency you tried next posts stock footage and counts impressions. Neither one has ever driven an appointment. We have.
See how it works →ICO platforms send your next buy to 15 dealers at the same time. Auction means wholesale plus fees. Private party is where the margin lives. We scan every platform and surface those deals before anyone else does.
See how it works →See EVERYTHING your competition includes in their pricing. We check the disclaimer, the DIAs, the doc fee, and of course freight to give you a REAL snapshot of what you’re up against. Stop guessing. Start knowing.
See how it works →You’re still running your sales count on a composition book. Scan it at 9 PM, email it at 9:45, find out where you stood at 10. We’re replacing that with a real-time dashboard every manager on your platform can see live.
Learn more →Every vendor builds tools for managers. Nobody builds for the person standing on the lot. We’re changing that. A set of tools for the people who actually sell the cars, not the people who run the reports on them.
Learn more →We didn’t read about your business.
We survived it
We aren’t the guys who share “war stories” of when they were a sales manager for all of 5 minutes 🙄 or how brutal it was when they were a green pea on the floor... Stop pretending you know what it’s like... You don’t.
We are the guys who get it because we’ve lived it: every role, every kind of store, every kind of month... That’s not a marketing line. That’s the product.
Who this is for
This is for you.
- You want tools built by people who actually know your business
- Your best net and your best unit count set a new floor, not a finish line
- You move fast and expect your partners to keep up
- You measure marketing by calls, leads, and appointments
- You want a real partner, not a support ticket
This isn’t for you.
- You’re OK with where you are
- You’re not trying to be number one in your district
- Your current net is good enough
- You think “brand awareness” is a KPI
- You’re not looking to grow, just maintain
Quick answers
You fill out the form, we review your store’s setup, and we get back to you within one business day. No pitch deck. No 60-minute discovery call. If you’re a fit, we get you access and moving.
No. Start with one product, prove the lift, then expand. Most dealers start with Websites That Sell or Inventory Hunter. There’s no bundle requirement and no pressure to do more than you’re ready for.
The people who built your current tools have probably never made a car deal, called fresh leads, or run a store through a bad month. We have. You’ll notice it when you log in and everything is exactly where you’d want it. We didn’t spend the last 20 years in software or tech... We spent them slinging metal and profitably operating rooftops.
Fast. We’ve been in retail. We know what “I need this by the weekend” actually means. No tickets. No 3-week timelines for a banner swap. We run at the speed of a real store because that’s what we came from.
Your best month is the one
you haven’t had yet
You don’t have enough time for a vendor to waste an hour on another pitch to get you to cough up money. Give us 15 minutes to show you how much money we can save you while giving you an edge the competition isn’t.
Pick a product. We’ll prove it works in your store.